Tree Care Lead Generation
Exclusive tree removal, lopping and stump grinding enquiries sent to your phone as they come in.
Learn more →Why paid search suits tree work
Tree enquiries are unplanned and urgent. A limb comes down, an insurer wants a dead tree removed before settlement, a buyer's building report flags a gum too close to the slab. Almost nobody browses for a tree lopper — they search and they call within the hour.
That is the ideal profile for paid search. The intent is unambiguous, the buying window is short, and the job values are high enough to absorb a real cost per click. It is also why the clicks cost what they do: every other tree business in your city has worked this out.
How we structure the account
Campaigns split by intent rather than by convenience. Emergency and storm-damage terms run separately because they behave differently: higher urgency, higher conversion, worth a higher bid, and worth turning up hard when a front comes through. Removal and lopping terms carry the volume. Stump grinding, pruning and arborist reports are cheaper entry points that frequently turn into removal work at the quote.
Tight location targeting on the postcodes you will actually drive to, because paying for a click ninety minutes away is paying for a quote you will decline. Negative keyword lists that strip out job seekers, TAFE course searches, firewood, and the people looking for free tree removal. Call tracking on every campaign so the report shows calls and booked jobs, not impressions.
Reporting you can argue with
Every month you get cost, calls, cost per call, and which campaigns produced them. If a campaign is not producing, it appears in the report as not producing. We are not going to show you a slide about brand awareness for a stump grinding campaign.
The useful question is never "what is our cost per click" but "what is our cost per booked job against average job value". Work your side of that out using what a tree service lead is worth and the lead value calculator, and you will be able to hold any agency, us included, to a number that means something.
When ads are the wrong call
If your close rate on warm enquiries is poor, ads amplify the leak rather than fix it. If you cannot answer the phone inside five minutes, you are buying clicks and handing the caller to the next result — the AI receptionist is a cheaper first purchase than an ads budget. And if you want something you keep, ads are rented attention, which is the argument for SEO for tree services instead or as well.
There is a longer, blunter version of this in when not to buy tree service leads.
If you would rather not run an ads account at all and simply pay for enquiries, that is what the lead generation service is. See the pricing page for how the two models compare, or call 0468 062 773.
More services
Explore our other services
AI Receptionist
Answers the calls you miss while you are up a tree, then texts you the job details.
Learn more →SEO for Tree Services
Rank your own site and Google profile so the enquiries keep arriving after the ads stop.
Learn more →
FAQs
Frequently asked questions
What should I budget for Google Ads as a tree business?
Enough to buy a meaningful number of clicks in your postcodes, which varies enormously between a capital city and a regional town. A budget too small to produce a handful of enquiries a week cannot be optimised, because there is not enough data to learn from. We check search volume and competitor activity before quoting rather than naming a figure blind.
Why are tree removal clicks so expensive?
Because the job value is high and every tree business in the metro area knows it. Removal and emergency terms attract the most competition, which is why we also run cheaper adjacent intent such as stump grinding and arborist reports. Those convert into removal work often enough to lower your blended cost per job considerably.
Who owns the ads account?
You do. We build in an account registered to your business and we keep it that way, so your campaign history and conversion data stay with you if you leave. Agencies who run clients inside their own MCC without transfer rights are holding your performance history as a retention tool.
Will you run ads and lead generation at the same time?
Not usually for the same job types in the same postcodes, because you would be bidding against your own campaigns and paying twice for the same searcher. We pick one model per territory and say why. If you already have an in-house ads account we will work around it rather than duplicate it.
Free, no-obligation